Our Brand Philosophy on Doing Good Things
The Brook and Branch cornerstones are look good, feel good and do good. As a jewelry company, we know that our pieces should look good and make the women who wear them feel good! That mission is the heart behind every piece we craft and bring to life.
But there's more to us than just making beautiful pieces. Our founder, Molly, grew up with a grandfather who had one philosophy in life, "Do good things." And it has become the third foundational piece of our brand.
We know that with each and every product we sell, we can do something good. Not just for our customers, which will always be number one, but also for the world around us! That's why we choose to partner with organizations that promote and protect our natural world. We believe in defending and preserving the world around us as we serve women with our products.
Our 2020 partner, One Tree Planted, is an incredible organization that focuses on global reforestation. In 2019 alone, they planted 4 million trees around the world!
There's a lot more to trees than just air quality. According to One Tree Planted, "trees help clean the air we breathe, filter the water we drink, and provide habitat to over 80% of the world's terrestrial biodiversity. Forests provide jobs to over 1.6 billion people, absorb harmful carbon from the atmosphere, and are key ingredients in 25% of all medicines."
Through our partnership, every Brook and Branch product sold results in another tree planted. By choosing to make a purchase with us, we truly believe you will look good, feel good and do good!